Peter Bredemann has always had a thing for dessert. His personal vice? The ice cream sandwich. However, after years of noshing on this classic treat, Bredemann was quite frankly, unimpressed. “Since the invention of the ice cream sandwich, there haven’t been any changes,” says Bredemann. “There are no unique flavor combinations, no craftsmanship, and more often than not, it always ends up in a mess.” Following his own personal mantra—If you can’t eat with your hands, it’s not a sandwich—Bredemann took it upon himself to craft the perfect ice cream sandwich. After countless tastings, he left his engineering job in 2013 to pursue his ice cold passion, thus creating peteybird.
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